BVBook Verdict
Recommended

The Media Handbook

by Helen Katz · 2003

Business & Economics · ranked #30 in category

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives an

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The verdict

Category
Business & Economics
First published
2003 · 2000s
Author
Helen Katz
Standing
Recommended

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