BVBook Verdict
Essential Read

The Tipping Point

by Malcolm Gladwell · 2000

Popular Science · ranked #5 in category

Gladwell asks why some ideas, products and behaviours spread like viruses while others die quietly. His answer involves three types of people (Connectors, Mavens and Salesmen), the stickiness of messages, and the importance of context. The Tipping Point introduced a vocabulary — tipping point, connectors, mavens — that became part of how we discuss social change.

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The verdict

Category
Popular Science
First published
2000 · 2000s
Author
Malcolm Gladwell
Standing
Essential Read

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